Published 14 April 2020
As many food businesses across the globe prepare to re-open after temporarily closures, many customers are still weary of purchasing food and potentially exposing themselves to COVID-19. To help reduce those fears, there are simple measures a business can take.
The customer-facing staff in a food business play a vital part in the business’ success. This is because front-of-house or delivery staff are the face of the business and interact directly with customers. The COVID-19 crisis is having a direct impact on food businesses as many customers are weary of purchasing food and potentially exposing themselves to COVID-19. Depending on whether a food business is open for business, or providing take-out or delivery only, there are things customer-facing staff can do to ease the worries of customers.
Food service businesses like restaurants and bars that are open to the public are becoming increasingly rare. Many governments across the globe have implemented strict mandates that force food services to close their doors to the public to help stop the spread of COVID-19. However, there are the select few that are still currently open for business. For these food businesses, it is essential that front-of-house staff are trained on COVID-19 and know how to prevent it within the workplace. Actions that front-of-house staff can do to reduce the risk of COVID-19 and comfort customers include:
While these actions may seem small, they can go a long way to ensuring that customers feel taken care of and ease their worries about contracting COVID-19.
If your food business has had to close its doors the public but you are providing take-out or delivery, there are specific steps to take to reassure your customers.
Important actions for take-out
Important actions for home deliveries
No matter which way your food business is operating during the COVID-19 pandemic, it is essential that customer-facing staff help to ease the concerns of worried customers. Ensure staff are trained on COVID-19 and actively demonstrate how the business is preventing the spread of COVID-19 in order to make your customers feel comfortable purchasing from your establishment.